Descriere

This book is an analytical and full of substance approach to a complex issue, placed in the security and national defence and economic fields, starting from the premise that war increasingly has its major determination in the economic rather than the political, from preparation to completion, especially in the post-conflict phase. In this respect, present and future concerns on war strategy and strategic marketing planning are processed and developed boldly and with some arguments of necessity and utility, among them certainly existing procedural and action similarity nationally and elsewhere; thus, in the 21st century, the war effective practice frequently, but tacitly, uses marketing, and, in the particularly complex and dynamic context of international relations, increasingly more focused on delivering security architectures in globalisation, marketing can easily be transformed into war. Who does not understand that, technically and technologically, war this century began to be privatised, thus no longer allowing the possibility of dying honourably for one’s country, out of the lack of compatible confrontation, will never understand that within the correlation analysed in this paper we are dealing with an upper management, called by myself in another paper “strategic art”. Thus, the thesis’ content strongly requires both its basic performance, i.e. the war marketing, and the other correlation facet – of course, the marketing war – namely, war as a marketing tool in the procedural and organic performance of globalisation.